MSc. Luis Alejandro Hernández Rentería
Entertainment Games, Serious Games and Gamification Designer
Curriculum Vitae
Core Skills
Experience
Aug 2022 - Apr 2023
Director of Gamification
Betterfly
Responsible for Betterfly's gamification strategy. I oversaw the teams of Product Design, Brand, and Product Lifecycle Communications with the goal to drive customer engagement. I was working closely with the Chief Product Officer, Chief Information Officer, and Product Managers to build the product vision having gamification as the core of the product.
May 2022 - Aug 2022
Product Manager
Create for Life Studio
Responsible for managing the product vision, the product strategy, project, and roadmap. I was closely collaborating with the Director of Innovation, Product Designers, and Software Developers to build and deliver the best micro-courses educational app to the market.
Oct 2021 - May 2022
Product Designer
Create for Life Studio
Accountable for designing and managing an Esports for Education curriculum for Elementary Education students. Leading a team of Esports experts Teachers, Architects, and Multimedia producers to create an innovative educational experience based on competitive videogames.
Jan 2021 - Jan 2022
Lead Game Designer
Create for Life Studio
In charge of helping the game design team to develop their careers and ensure that every game designer and squad follows the pipeline. Collaborate with the Lead Artist Art and Lead Programmer to design and document our development pipeline, and processes. I was also contributing to networking with external game development studios and world-class game designers to improve our efficiency and exposure within the game industry.
Jan 2019 - Jan 2021
Game Designer
Create for Life Studio
Worked as a gameplay designer, participating during the entire pipeline from pitch to game publishing and live-ops. Responsible for the design and documentation of the game mechanics, core loop, levels, meta-game, and monetization model. Working closely with artists, musicians, programmers, and marketing people to deliver mobile games for entertainment.
Jan 2019 - Jan 2021
Founder
UdeGAMES
Founder of the University of Guadalaja's game development studio. Creator of the UdeGAMES brand, game concepts, and character concepts. Responsible for the entire operation of the studio, from hiring the game development team, and managing the budget, to publishing our games and research related to them.
Learn more about my experience in:
Education
2016 - 2017
Master of Science
University of Skövde, Sweden
Obtained the degree of Master of Science in the field of Serious Games and Informatics. Worked on different experimental game evaluations, serious game development, and the main research project to improve user engagement and motivation of ADHD students. Graduated with honors by obtaining the Global Swede Award granted by the Sweden Ministry of Affairs in the Arvfurstens Palace of Stockholm.
2015 - 2017
Master in Learning Technologies
University of Guadalajara, CUCEA
Master's degree specializing in Educational Management focused on the study and research of innovative Learning Technologies and Virtual Learning Environments such as Gamification, Game-Based Learning, Serious Games, Flipped Classrooms, MOOCs, and Instructional Design among other learning technologies. Graduated with the highest grade from the generation.
2005 - 2010
Computer Sciences Engineering
University of Guadalajara, CUCEI
Bachelor's degree oriented in software engineering. Gained a deep understanding of Computer Architecture, Digital Systems, Computer Networks, Operating Systems, Structured Programming, Object Oriented Programming, and fluent domain of programming languages such as Java, C#, PHP and Javascript.